A Proposal for GHC Reid & Co.

117 Years.One Open Door.A New Portfolio.

GHC Reid has been the backbone of commerce in American Samoa since 1907. You already move Coca-Cola across the Pacific. Now the same door is open for two Samoan beers — Vailima, the taste of home, and USO, the brother built for the world. And you already hold the key.

GHC Reid distribution warehouse and trucks in American Samoa
GHC Reid & Co. official emblem
Since 1907

GHC Reid — the name that built American Samoa.

For 117 years, GHC Reid & Co. has been the trusted engine of commerce in Pago Pago. Wholesale, retail, insurance — and since day one, beverages. The trucks, the warehouse, the relationships, the trust. Everything we propose starts here — with the company that already moves product across the Pacific.

The Honest Mirror

Samoa's proudest beer has no bridge to America.

Vailima is the taste of home. USO is the brother built to travel. But both are trapped behind shipping costs, import barriers, and a distribution gap that no brewery can close alone. The ceiling isn't the beer. It's the distance between the brewery and the shelf.

How Distributors Actually Win

No great distributor runs on one brand.

Coca-Cola. Fanta. Sprite. The same warehouse, the same trucks, the same relationships — carrying multiple brands makes every one of them more profitable. GHC Reid's next move isn't more Coca-Cola. It's adding both Samoan beers — Vailima and USO — to the lineup that the U.S. market is already asking for.

Coca-Cola
Odom Corp
Heineken
AB InBev
The Open Door — Hawaii / Odom

The door to America is already open — and you already have the key.

Odom Corporation — through Coca-Cola Bottling of Hawaii — wants Samoan beer in Hawaii right now. Hawaii is the United States: the biggest beer market on earth, and the gateway to the mainland. Most brands spend years chasing this call. GHC Reid already has the relationship — because you already move Coca-Cola through that same door. Now bring both brothers through it.

Coca-Cola Bottling of Hawaii — a subsidiary of the Odom Corporation
Distribution Partner
Coca-Cola Bottling of Hawaii
A subsidiary of the Odom Corporation
$346B+

Beer's annual contribution to the U.S. economy (Beer Institute) — supporting 2.4M+ jobs.

271,000+

Americans of Samoan descent (2024 Census) — more than the entire population of independent Samoa.

40,800+

Samoans in Hawaii (2020 Census), within 351,000+ Polynesians statewide — about 1 in 4 residents. The most Polynesian place in America.

USO Beer official logo
Meet the Brother

Meet USO — the brother built for the world.

USO Beer. A 7% Premium Lager already branded USO Beer to the World. Today it's trapped in New Zealand behind shipping and packing costs that strangle it. Tomorrow it's in your warehouse — out of the cost trap, into your portfolio. Where Vailima is the taste of home, USO is the brother who carries the name abroad.

"Uso means brother.
Two Samoan brothers, one family."

USO Premium Lager bottle and green 12-pack box poolside
One Shipment

One shipment.
Two brothers.
Double the shelf.

Every container you send north can carry both beers alongside your Coca-Cola lines. Two SKUs, one freight cost, one distributor relationship — roughly twice the value per trip, and a whole Samoan family on American shelves instead of one lonely bottle.

Coca-Cola Bottling of Hawaii — Odom CorporationDistribution Partner
GHC Reid
+
USO BeerVailima — The Taste of Samoa
One container.
2× the value.
The Size of the Prize

The prize is the biggest beer market on earth — and it already speaks Samoan.

The U.S. is one of the largest beer markets in the world, worth over $100 billion at retail. Lager — USO's exact category — is roughly 75% of it, and the growth is all in premium and imported brands. That's the lane both brothers are built for.

$100B+

Annual U.S. beer retail sales. Lager ≈ 75%, with premium & imports driving growth.

1.6M

Pacific Islander Americans — concentrated in Hawaii, California, Washington, Utah & Texas.

271,000+

Of Samoan descent specifically — a built-in first audience before a dollar of marketing.

Same warehouse. Same trucks. Twice the reason to run them — aimed at a market that already knows your name.

Internal deal figures — Odom's first order, distribution terms, and licensing — finalized directly with GHC Reid & Co.

The Partnership

Send both brothers out together.

A century-old distributor and two Samoan beers built for the world — one with the trucks and the trust, the others with the brand and the demand. Together they turn a local legacy into a global portfolio.

"117 years of trust. One open door. A new portfolio."

Vailima and USO bottles standing side by side
The Partnership

One warehouse.
Two brothers. One future.

Where GHC Reid guards the supply chain, USO carries the Samoan name abroad. Together they turn one proud distributor into a portfolio built for the world.

The Ask

Ready to secure the portfolio?

Add USO to the GHC Reid family. Launch the two-beer lineup. Walk through the Hawaii door with a full house behind you — powered by 117 years of trust.

Bring USO Home

A Limited Strategic Opportunity for 2026